Wealth Cycle Investing

Since Millionaire Artist wrote that Loral Langemeier's "Wealth Cycle Investing" was a very foreign in approach to her, I was intrigued to take a look for myself. I got a copy and have started reading it. Basically it seems to be about levering up your balance sheet and taking more risks and for people with zero or negative net worth starting a side business to generate some cash to invest. This isn't very unusual to me. I feel Langemeier is overexaggerating how different her approach is. But it is radically different to the advice given by the usual personal finance gurus like Suze Orman.

Like many such business investment oriented "gurus" she favors direct investment in income-producing assets rather than financial assets like stocks. But she does like origination of loans to other people. I don't see any neccessary inherent advantage in direct purchase of productive assets. Take for example Warren Buffett. He does get involved directly in the insurance business - this is where Berkshire's real business knowledge is. Otherwise they are investing insurance profits and float is other people's businesses. Even when Berkshire buys whole companies as subsidiaries they retain existing management in place. In fact that is a key Berkshire principle - investing in good managers. But Loral only seems to think that investing in stocks as a way to learn about businesses (which it is too). Why not invest with good managers?

In fact, good managers could be seen as part of the investor's "team". Langemeier emphasizes continually the importance of a team to investment and business success. And it is true that networking and extensive use of specialized professionals is going to be crucial to the kind of investing she favors. Investors like me network too - but mainly online. I don't yet use any professionals for the kind of investing I do. I rely on books written by professionals. I figure out my own taxes and figure out that at this stage I don't need an "entity" (guru self-help books often overemphasize the need for "entities" - filing Schedule C as a self-proprietor has many of the same advantages - but again they are going to be much more useful for direct investors than financial traders). Well in fact Langemeier does recommend investment in private equity. Her rationale seems to be that she is more likely to have direct access to management as a private equity investor. Given the minimum usual required investment in private equity and the need to diversify over a few deals, even if you could get in on a deal as a non-accredited investor it might not be a good idea. On the other hand if you are really an active participant then it is like investing in your own business and maybe is a risk worth taking?

Otherwise, her advice seems generally solid to me and she does discuss risk, but like Kiyosaki, and others I think overstates how appropriate this path is for most people. There is no inherent advantage in my opinion in investing in any particular class of asset or starting any type of business unless you have some aptitude or edge in that investment or business. If you lack the aptitude things can instead go very wrong. If you have no edges you want to be maximally diversified (actually, to her credit, Loral likes diversification). Her best client story, is based on Jed who was managing a small chain of bike stores but had a net worth below zero. Following his first investment of just $3000, Jed quickly manages to put together complicated real estate deals. I think his management experience helped him to do this. Understanding what your edge is is I think very important to business and investment success but rather under-discussed.