Friday, October 19, 2007

Pro Forma Earnings :(

I got messed up by this again today. I decided to play the Google earnings announcement. Up pops the EPS number on the Dow Jones newswire: $3.38 per share. OK, that's below the $3.78 analyst consensus. And the stock was falling. I never rely just on my own interpretation of any news numbers I also watch what the stock, or index, or bond price, or currency is doing. So I go short. But then GOOG reverses and moves up and I get out at a loss. Actually, GOOG beat the analyst consensus. $3.78 was the pro-forma number - I knew that - $3.38 was a GAAP number. Why don't the newswires actually publish the numbers that analysts are tracking? I've seen this time and again. Stocks swinging one way and another as traders seem to be confused about which number is which.

The only positive thing I can say is I lost less than I made last time I played Google earnings.

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